If you are looking to engage your audience, consider building an online following on social media. Social listening tools can help marketers understand what people are saying about their company or products on the internet. These tools are powerful, but they can be tricky to use. This post will provide tips on making the most out of these tools.
Understand the Basics of Social Listening
Before you can use social listening tools effectively, you need to understand how they work. These tools track mentions of your company or products across the internet. They collect data from various sources, including social media, news websites, and discussion forums.
The data collected by social tools can be used to understand what people think of your company or products. This data can also be used to identify strategic opportunities, such as sponsorship deals or speaking engagements. Marketers can then use this information to craft a social media strategy that will resonate with their audience.
Use the Tools to Identify Key Influencers
People typically trust recommendations from friends and peers more than they trust advertisements. This is why marketers need to identify the opinion leaders that impact their audience. Marketers can track these influencers by using social tools. Once you have identified these key influencers, you can reach out to them and build a relationship. You can also use this information to create content that appeals to your followers.
Choose a Tool that Suits Your Budget and Needs
Not all tools are created equal. Some tools are more expensive than others, and some offer more features than others. It is important to choose a tool that suits your needs and budget.
If you are on a tight budget, consider using a free tool such as Google Alerts or Social Mention. These tools can help you track mentions of your company or products on the internet. However, they do not offer as many features as some paid tools.
Consider using a paid tool such as Sprout Social or Hootsuite if you have a larger budget. These tools offer more features and can help you track a wider range of data.
Be Sure to Back up Your Data
One of the most common pitfalls marketers make when using social listening tools is to back up their data. This can be a costly mistake because you may lose access to the accounts if your information gets deleted or corrupted.
Luckily, many free backup services on the internet can assist you with this task. For example, you can use a cloud backup service such as Dropbox to back up your data from multiple social listening tools at once.
Use Filters to Narrow Down Your Data
Social listening tools can track millions of mentions across the web every day. This can be overwhelming for marketers who need to sort through all that data. Thankfully, social listening tools provide filters that allow you to narrow down your data by location, sentiment score, and topic. These filters can help you quickly figure out what people are saying about your brand or products.
For example, if you want to see how people talk about your brand on social media, you can filter your data to show only mentions from social media sites. If you want to see the positive and negative sentiment around a specific product, you can filter your data to show mentions with a sentiment score of 3 or higher.
NetBaseQuid is a social media listening tools company that allows brands to listen, analyze, and engage in social media conversations. NetBaseQuid offers a variety of features, including the ability to track keywords, phrases, and brands, monitor sentiment; and identify influencers.