From A Controversial Disposable to UK’s Most Popular Nic Salt
The Elux Legend disposable became one of the most talked-about vapes in the UK. Not just for its flavour, but because it was never actually legal to sell here in the UK at all. Despite that, it dominated shop shelves, social media feeds, and conversations among vapers across the country. The demand was so extremely high.
When regulators caught up and enforcement intensified, Elux did something smart. They took their most popular flavours and bottled them as legal 10ml nic salt e-liquids. Today, Elux vape juice sits at the top of bestseller lists at vape retailers nationwide. This is how consumer demand, tighter regulations, and product innovation turned an illegal disposable into the UK’s best selling nic salt range.
Why Was the Elux Legend Disposable So Popular?
The Elux Legend disposable offered something most other legal disposables couldn’t match: longevity and flavour intensity. With a 10ml e-liquid capacity and around 3,500 puffs per device, it lasted far longer than the compliant 2ml alternatives. The vapour production was substantial, and the flavour profiles were bold, sweet, fruity, and satisfying from first puff to last.
Flavours like Mr Blue, Gummy Bear, and Blueberry Raspberry became household names among vapers. These weren’t subtle taste experiences. They delivered punchy, recognisable flavour that kept users coming back. The device required zero setup. No coils, no refilling, no charging for most of its lifespan. Just open the packet and vape.
Even after trading standards began seizing stock, Elux Legend disposables remained visible in corner shops, vape shops and online marketplaces. The continued presence despite enforcement action showed just how popular customer demand was.
Legal Crackdown and the Disposable Ban
UK TPD vaping regulations are clear: disposable vapes were not allowed to contain more than 2ml of e-liquid or exceed 20mg/ml nicotine strength. The Elux Legend disposable, with its 10ml tank, was never compliant with these rules. Every unit sold in the UK was illegal from day one.
Trading standards teams across the country have conducted raids, seized thousands of non-compliant Elux Legend devices, and issued penalties to retailers. The concerns extended beyond legality. Environmental elements highlighted the massive waste problem created by single-use vapes, while health officials worried about unregulated nicotine levels reaching young users.
From June 2025, the UK implemented an outright ban on all disposable vapes, regardless of compliance. This wasn’t about catching rule-breakers anymore. The entire category was removed from legal sale, pushing millions of disposable users toward refillable alternatives.
The Birth of Elux Vape Juice
Elux saw an opening in the market back in 2023. Vapers loved their disposable flavours but the crackdowns were intensifying. People wanted those exact tastes in a legal format, and Elux recognised that a nic salt range was the best, easiest, and fastest way to deliver what customers were asking for.
They launched the Elux Legend nic salts in 2023, recreating the exact taste profiles from their disposable line. The Elux Firerose range followed, expanding the lineup with additional options. This Elux vape juice collection allows vapers to use refillable pod kits with the same Mr Blue, Gummy Bear, and Blueberry Raspberry flavours they loved in disposable form. The experience is remarkably similar. Smooth nicotine delivery from nic salts, intense flavour, and satisfying throat hit.
The benefits go beyond nostalgia. Nic salt bottles cost a fraction of disposable prices over time. They create far less waste since one refillable device replaces dozens of disposables. They’re fully legal and compliant with UK regulations. And vapers can choose their preferred nicotine strength, typically 10mg or 20mg options.
Why Elux Vape Juice Became the Number One Seller
Brand loyalty played a massive role. Vapers who spent months or years enjoying Elux disposables didn’t want to start fresh with unknown flavours. When those exact tastes became available in bottle form through the Elux Legend and Elux Firerose nic salt ranges, the switch was simple.
The money side speaks for itself. A typical disposable user might was spending £8-12 per device lasting a day or two. Switching to Elux vape juice with a refillable pod kit cuts costs dramatically with Elux nic salts starting from £1.99 online at retailers like Ecigone, often saving hundreds of pounds annually. The environmental benefit matters too, with millions of fewer batteries and plastic casings heading to landfill.
Elux vape juice is now the best selling nic salt vape juice for most UK vape shops and online retailers. Flavours like Mr Blue (a blue raspberry ice combination), Blueberry Raspberry, Strawberry Cherry, and Gummy Bear consistently rank among the best sellers. These aren’t new creations trying to capture attention. They’re proven flavours with existing fan bases.
Vaper and Retailer Perspectives
Customer reviews for Elux vape juice repeatedly highlight the same points: the flavour matches what they remember from disposables, the nicotine hit feels right, and the value per bottle far exceeds what they paid for throwaway devices. Many describe the switch as dead simple.
From the retail side, the demand was immediate. As disposable stock disappeared from shelves, whether through sales, seizures, or the ban, customers asked specifically for Elux Legend and Elux Firerose nic salts by name. Retailers who stocked these ranges saw them move quickly, confirming that brand recognition built during the disposable era transferred directly to the bottled versions.
Conclusion
The path from illegal disposable to legal market leader reflects how vaping evolves. Consumer preference drove demand for specific flavours, regulations pushed the market toward compliant products, and Elux adapted by giving customers what they wanted in a legal format.
Elux vape juice now represents one of the most successful disposable-to-refillable switches in UK vaping. The flavours remain the same. The experience stays familiar. The cost drops significantly, and the environmental impact shrinks.
For vapers who miss their favourite Elux disposable, the Elux Legend and Elux Firerose nic salt ranges deliver that same taste. Legally, affordably, and with far less waste.
