Users are the leading players in the game of search engine optimization. Users are the ones around which businesses and search engines revolve:
- Companies try to address the needs of the users and create easy-to-use solutions.
- Search engines keep on working on improvising their algorithms to provide accurate results to the users.
Knowing UX fundamentals will help you optimize your website. Indeed, user experience is the deciding factor to attract more traffic and improve SERPs rankings. Without further delay, we’ll cover these methods.
Understanding the essentials of user experience will help SEO strategist lead their niche. These are the most important techniques:
Give definite direction to users.
Direction is the ultimate requirement for boosting user experience. A user is coming to your website, how will they come to know where to head towards?
The first thing is the page title. The title is highly effective in telling users what the article is all about. Do you know the title has the power to attract visitors from SERPs? The designing title is an art. For this:
- It must act as a hook to arouse the curiosity of the incoming traffic.
- The ideal range of title characters must lie between 50-60.
As like title give an optimal start, CTAs provide an eventual ending. No doubt, CTAs can come in the beginning, middle, or right side of the page. CTAs are straightforward actions that users can opt to perform. It can be:
- Words like a free trial with no card details seem to be a safer option for users.
- Tell users what’s in store for them—any ebook, newsletter subscription, even how it will benefit their business with figures or data.
- Create simple and concise CTAs for better user understanding. Highlight them with dark colors.
Build user confidence with URLs
URLs are strong anchors for SEO. Indeed, URLs must have the right structure for conveying the correct information. Search engines cross-check the URLs for giving better search results.
Most of the users click on the URL link if they find it matching their queries. These are the tips to create user-friendly URLs:
- Use hyphens between URLs to separate words.
- Apply simple and easy-to-read URLs with user-specific keywords.
- Avoid case-sensitive characters and stop words like ‘#,’ ‘%,’ ‘?’, etc.
Proper URL structure builds user confidence from search results themselves. For creating relevant URLs, SEO services are the most reliable source and a shortcut route.
Create self-explanatory meta descriptions
Meta descriptions play a crucial role in delivering a breathtaking user experience. Meta descriptions can ensure a quick response to users’ questions. A 160 character cluster below the title tag conveys what the user is looking for.
A self-explanatory and informative meta description is a must factor. It gives an instant glimpse into the user’s journey. The meta description can combine these things:
- What value does a web page giving to the website visitor?
- Decisive action in short form that a user can take.
- Insight into the web page is what users will find by clicking on the website link.
Meta description has the power to grab maximum users from zero-click results. And zero-click results are trending online due to improvements in search engine algorithms.
Try to cover different user-aspects
Diversifying and covering information from different angles can increase user understanding of web context. Further, the advantage is the website appears at the top places in search engine results. These are the ones:
Nowadays, google displays selected paragraphs according to people’s searches. So, write content keeping in mind the user’s perspective.
People also ask
You can separately cover the “People Also Ask” section in “Frequently asked questions.” It is better to include them at the end of the web page. But, why? It will distort the flow of content.
Do you know that videos give maximum user engagement? The reason is, videos cover all media like audio, subtitles, music, and visuals. Additionally, visitors can feel what the host is saying with personal touch, body language, and gestures.
Increase influence with GMB listing
GMB listings have a potent effect on users looking for local brands. Generally, people search “near me,” “around me,” to find local services. With GMB listing, you can improve authority and increase influence.
Other than that, GMB listing works great for general SEO as well. More positive reviews and higher ratings fetch you more users. Also, it helps in building solid partnerships.
In brief, UX is mandatory for optimizing your website and boosting the conversion ratio. For achieving UX, web admins must take care of small but essential elements like:
- Design responsive website for all screens.
- Creating an impressive first and lasting impression.
- Build easy to explore website navigation and information architecture.
Furthermore, you can’t ignore UX applicability like improved average time per session, higher user engagement, and customer retention rate.